What is smart Identification in QTP?

Smart identification mechanism is one of the most important and effective mechanisms of the quick test professional. Usually for the identification of an object the quick test professional goes around the usual i.e., the normal identification process.

But what the quick test professional is supposed to do when this usual object identification routine fails? At this point the smart identification mechanism of the quick test professional comes to the rescue of the testers.

Smart Identification in QTP

- The smart identification mechanism has got many positive attributes.

- It is more flexible and works with more efficiency for the identification of the difficult objects present in the application that cannot be found with the normal identification mechanism. 

- But for the smart identification to work, it is required that you enable this option in the object identification settings. 

- Smart identification mechanism works up on two types of properties as mentioned below:

1. Base filter properties and
2. Optional filter properties.

- The first category of the properties i.e., the base filter properties constitute of the most fundamental properties pertaining to a particular class of test object. 
- The values of the properties falling in this category cannot be changed or altered without changing the same properties in the original object.
- The second category of the properties i.e., the optional filter properties consists of the other properties that contribute in the identification process of the objects. 
- In the process of smart identification of an object, the quick test professional first erases from its memory the learnt description or the description that was entered by the user in to the physical description field of the object. 
- Instead of this single object, a list of matching objects (in this case such objects are called candidates) is created by the quick test professional called the candidate list. 
- This list is created based up on the properties that have been defined in the category of base filter properties and thus all the objects match a little or lot (i.e., to say one or more properties) with the base filter properties. 
- Base filter properties as the name suggests are the major properties that help cut down or reduce the number of objects in the candidate so that an exact match can be found or we can say that the area of search is reduced. 
- The idea is to be left with only one object matching with most or all of the properties mentioned in the saved description. 
- In some cases it may happen that it may be required to invoke smart identification mechanism during the run session. 
- In such cases a warning message is generated by the test results tree which indicates about the invocation of the smart identification and insertion of a smart identification process. 
- It is said that the smart identification is applicable only for the web based applications. 
- The object is recorded from the AUT or application under testing and its properties are identified accordingly and finally the scripts are executed. 
- Some times you may receive a warning alert in the results of the tests. 
- You just need to navigate over this message in the file which stores the messages and read what it says and follow accordingly. 
- Usually the normal identification routine fails whenever there occurs a dynamic change in the properties of the object to be identified. 
- Because of such dynamic changes the value of the object properties keep on changing thus making it difficult for the quick test professional to track that particular object. 
- These dynamic changes are shown only in the result and are not stored in the local object repository and are accessible only for the run  time. 

What are Search Engine Positioning, Organic Search Engine Optimization?

Search Engine Positioning (SEP) includes:
- defining the business,
- set the targets,
- translating the business definitions into search phrases,
- structuring site around search phrases,
- designing pages to attract traffic,
- submitting site to directories and search engines and,
- linking site from other sites and monitoring the results.

Search engine positioning is actually the exact keywords and key phrases or search terms used that your prospective customers will typically write in the search box when looking for a particular product or service.

Organic search engine optimization is a process which improves the unpaid listings of the website in search engines. It involves the optimizing the website in natural way both on page and off page. The benefits of organic seo are:

- Organically optimized websites are often clicked by people. People tend to click on sites that are shown as part of results, not those that are shown as paid results (and search engines also differentiate between them).
- Organically optimized website search results lasts long. A paid result (or where some sort of short term strategy is applied will fail the next time the search engine logic is changed, or the money runs out). If the site makes it because of its own worth, it will only keep increasing in search engine ranking.
- Organically optimized website search results builds greater trust. Putting real and relevant content ensures that your readers will bookmark your blog, share your blog, and trust you more.
- Paid listings are more expensive than organic seo search results. For sites where you want to rank high, it is likely that paid clicks are very expensive, and trying to get more visitors through this route can be expensive.

What are different search engine optimization techniques?

Search Engine Optimization increases your website's appearance in search results. SEO techniques are tasks that would be performed by a Search Engine Optimization Company, when employed by a Client who desires high search engine positions to attract targeted traffic, with the intention of increasing their conversion rates and brand awareness.

- The search engine optimizer should have a long term outlook as SEO algorithms are changing.
- Patience is very important in SEO job and having a proper knowledge of the SEO company is also important.
- Build a good website with good and unique content.
- Site map should be included which tells the hierarchy of the site.
- The URLs should be SEO friendly.
- Select proper keywords and keyword density.
- The page title and meta tags for the page should be unique.
- Pay per click account should be opened.
- Write, keeping in mind and targeting the users.
- Keywords should be used as anchor text which helps to find out what the linked page is about.
- The links should be built intelligently.
- Participate with other blogs.
- Indulge yourself with social media sites and marketing intelligently.
- Links should be appropriate and avoid excessive linking.
- Develop relationships with other sites.

What are key elements of Search Engine Optimization Part 2?

Apart from keyword analysis, other important elements of search engine optimization are:

- Page uses HTML links. These HTML links needs to be optimized and is an important element of search engine optimization. The HTML code should consists of search items which tells the search engine what is the page about. The following things should be optimized like page title, page headings, image text and link anchor text.
A good page title will not only be keyword targeted but also will entice a person to click on it in the search results.

- For good search engine optimization, good page content is also important. The content should be of high quality and unique. It should not be copied from other sites. A god content enhances the search.

- The code enhancement process determines your page rank on search engines. It understands the structure or pages of the website.

- Link building becomes very important for search engine optimization. It improves the ranking of the web page or web site.

What is Search Engine Optimization? How search engines work?

Search Engine Optimization is a web marketing technique. It's a normal tendency of a user to search the top websites. It becomes really important that your website appears in the top list. This is where search engine optimization comes into picture. It is a technique which puts your website higher than other websites when a particular search is made. SEO ensures web pages to be accessible to search engines and are more focused.
Search Engine Optimization are text driven.

The benefits of search engine optimization includes:
- SEO helps to put your website in the top rankings.
- SEO helps to build the company image and reputation.
- SEO helps in getting more business oppurtunities.
- SEO saves time and money both.
- SEO improves the competitive edge.
- SEO enhances sales.
- SEO improves the target audience.
- SEO improves the return that is got on investment.

The life cycle of search engine optimization includes:
- Generating key phrases.
- Cost per Click compaigns.
- Priortizing the phrases, traffic.
- Feed phrases into SEO.
- Competitor analysis and ranking audit.
- Audit ranked cmpetitor sites.

Some important points to remember about search engine optimization are:
- One has to keep patience. There are no shortcuts available that would make your website in the top list.
- To be able to found on net, the most important thing to remember is to write good and fresh content.
- Write content that is grammatically and factually correct.
- Page titles should be simple yet descriptive and easy to find because page titles links your site from search engine listings.
- Use the h1 - h6 elements for headings.
- The URLs that you use should be user friendly. Use search engine friendly, human readable URLs instead.
- Incoming links are very, very important for SEO.
- Use valid, semantic, lean, and accessible markup.
- Submitting a site to directories and search engines can be useful.