What are different web engineering project metrics?

The objective of a good web application is that it delivers a combination of good content and appropriate functionality for the end user. Web engineering project metrics are defined that assess its internal productivity and quality are:

- Number of static web pages measure provides an indication of the overall size of the application and the effort required to develop it. This measure has less complexity and requires less effort to get construct.
- Number of dynamic web pages measure high complexity and more effort to get construct. It provides an indication of the overall size of the application and effort required to develop it.
- Number of internal page links measure gives an indication of degree of architectural coupling within the web application. Effort on navigation and construction increases as the number of page links increase.
- As Number of persistent data objects increases, the complexity and effort to implement it also grows.
- As Number of external systems interfaced increases, the complexity of the system and effort required for the development also increases.
- Number of static content objects includes static text, graphics, video, animation and audio within the application. Multiple content objects appear on single web page.
- Number of dynamic content objects includes objects based on end user action and includes text, graphic, video, animation and audio within the application. Multiple content objects appear on single web page.
- As the Number of executable functions increases, the modeling and construction effort also increases. A metric can be defined reflecting the degree of end user customization required for web application. An executable function provides a computational service to end user.

Web application metrics can be computed and correlated with measures like effort, errors and defects uncovered, models or documentation pages produced.