Coverage: The most important factor is getting service in the areas you will be using your phone. Upon viewing competitors' coverage maps you may discover that CDMA carriers offer cellular service in your area. If so, there is no decision to be made, but most people will find that they do have a choice.
For radio systems there are two resources, frequency and time. Division by frequency, so that each pair of communicators is allocated part of the spectrum for all of the time, results in Frequency Division Multiple Access (FDMA). Division by time, so that each pair of communicators is allocated all (or at least a large part) of the spectrum for part of the time results in Time Division Multiple Access (TDMA). In Code Division Multiple Access (CDMA), every communicator will be allocated the entire spectrum all of the time. CDMA uses codes to identify connections.

CDMA is a form of spread-spectrum, a family of digital communication techniques that
have been used in military applications for many years. The core principle of spread
spectrum is the use of noise-like carrier waves, and, as the name implies, bandwidths
much wider than that required for simple point-to-point communication at the same data rate. CDMA is a Direct Sequence Spread Spectrum system. The CDMA system works directly on 64 kbit/sec digital signals. These signals can be digitized voice, ISDN channels, modem data, etc.
CDMA is altering the face of cellular and PCS communication by:
· Dramatically improving the telephone traffic capacity.
· Dramatically improving the voice quality and eliminating the audible effects of
multipath fading.
· Reducing the incidence of dropped calls due to handoff failures.
· Providing reliable transport mechanism for data communications, such as
facsimile and internet traffic.
· Reducing the number of sites needed to support any given amount of traffic.
· Simplifying site selection.
· Reducing deployment and operating costs because fewer cell sites are needed.
· Reducing average transmitted power.
· Reducing interference to other electronic devices.
· Reducing potential health risks.
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